Case 08 / Events
Tomorrowland
Launch day ran itself, so nobody had to.
Edge capacity absorbed the traffic spike and the countdown and registration meter updated live on their own, for Tomorrowland's Lumeria launch. Nemesis owned the creative direction, DLVX owned that it held.
DLVX / Case No. 08
Shipped 2026
01
Edge deployment
Deployed on the edge worldwide, so the launch spike hit local nodes instead of one origin.
02
Presale countdown + live meter
A registration meter that updates live, plus a global time strip built for the rush across time zones.
03
Launch-day watch
We stayed on through the peak so the studio never had to. Nemesis called the creative, DLVX carried the uptime.
04
New front end
A clean new site is part of the package: a headless CMS so the studio ships copy and asset updates in minutes, plus custom motion built for this chapter specifically.
The window
- Tight production window, high visual bar
- Real traffic landing on a single launch day
- No second chance to reset a bad first load
What held it
- Edge deployment absorbed the spike, not one origin
- Countdown and meter ran live through the rush
- Studio shipped copy changes with zero deploys
Split of ownership
Nemesis: creative direction. DLVX: that it worked.
The Lumeria reveal page, live on launch morning.
Stage worlds and the first line-up drop, served straight from the CMS.
Presale countdown with the live registration meter that ran through the rush.
Same build, held clean on mobile through the peak.
launch morning and the site just held. no 3am calls, nobody asking me to check if it's still up. genuinely didn't have to think about it once, which is the whole point. thank you.
Sara
Campaign producer, with Nemesis
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